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Behavioral Targeting: How to Increase ROI
It’s stunning that only 25% of interactive marketers use behavioral targeting. Consumers are not one-size-fits-all and expect an experience relevant to their needs. For instance, this evening I...
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Real-time Bidding and Optimization in Display Advertising
Some buzz these days on real-time bidding in display advertising. New York Times: Instant Ads Set the Pace on the Web by Stephanie Clifford ClickZ: Real-Time Bidding: What It Is and Why It Matters by...
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What You Missed If You Didn’t Attend OMMA RTB (Real-Time Buying)
Posted on Covario’s Blog today (3/26/2013): I recently had the opportunity to attend OMMA RTB in San Francisco. Though I’ve been familiar with RTB (Real-Time Buying) since 2010, the industry is...
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